B&O later acquired the audio lens technology in 2007. Its midrange and treble drivers use the audio lens technology developed by Sausalito Audio's Manny LaCarrubba to spread the sound over a 180-degree range in order to fill the room, overcoming the directional range limitations of normal midrange and treble drivers, and preventing the sound from reflecting off the ceiling and floor before reaching the listener. Its flagship speaker, the BeoLab 5, uses digital signal processing to adjust its frequency response to the room and location in which it is placed. Operations and products ĭespite its decision to suspend the manufacture of separate components, B&O continues to develop and market loudspeakers. In January 2020, Bang & Olufsen A/S reported its third consecutive quarterly loss as the Danish hi-fi maker struggled with a buildup of inventory after consumers balked at buying $500 headphones. In Aug 2017, LG announced that B&O would become the company's new premium audio partner for its mobile devices. In March 2017, Tymphany, an audio ODM based in Hong Kong and with manufacturing operations in Dongchen, announced the acquisition of the engineering and manufacturing operation in the Czech Republic from Bang & Olufsen. In May 2015, Harman International announced the completion of its acquisition of Bang & Olufsen's car audio business. announced that B&O would become the company's new premium audio partner for its computers and other devices. In January 2015, B&O revealed that the firm would consider bid approaches from competitors due to a profit warning issued at the end of 2014. Instead, the company focused on its traditional strengths: high-quality audio and video products as well as sound systems for the automotive industry. A restructuring plan included 300 layoffs in Denmark on 21 October 2008, and the abandonment of development of new mobile phones, MP3 players, and standalone systems like DVD2 and HDR2. In the 1990s, B&O opened its dedicated stores, selling directly to customers but not selling through retailers, and the production of audio separates was discontinued in favor of mini-type audio systems sold, as was before for B&O, at a price that was higher than the industry average.īecause of the economic crisis of 2008 the company experienced a sharp decline in sales and announced significant losses between 20, annual revenue declined from $853 million to $528 million, and its stock price dropped from $52 to $8.50. Undeterred, Bang and Olufsen rebuilt the factory, and they produced electric razors until 1955, and then moving on to develop a range of radio, radiogram, and television sets, that was influenced later by a designer named Ib Fabiansen who began work for the company in 1957. The firm suffered a major setback towards the end of World War II when its factory at Gimsing in Struer in northwestern Jutland was on fire burnt down by pro- Nazi saboteurs as a punishment for the management's refusal to team up with the Germans. However, it was many years before their business became significantly profitable. Beolit 39 from 1938, B&O's first radio in Bakelite
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